Myblueshoes

Online Publishing

This "back-end" stuff is the less "sexy" side, but is still a necessary evil...

Without knowing something about Online Publishing, you couldn't make a dime online.

Online Publishing refers to the back-end & fulfillment issues of an online business. It's not as exciting (or "sexy") as some other aspects of an online presence, nor does it impact your visitors initially like the layout or copy of your website. Heck, it doesn't even deal with issues of traffic and conversion which is really where you need to be!

 

As with web design, these are the technical and administrative aspects of an online business that can and by all means should be outsourced to programmers and online professionals whenever possible.

 

Online Publishing can be anything from registering a domain name, to uploading a webpage, installing a content management system, setting up an affiliate program, providing a download link for an e-book, running scripts, database driven functionality, integrating a shopping cart, merchant account, setting up opt-in email software, adding a Helpdesk, forum and the like.

Classes Now In Progress! Check out online publishing 101 to learn more...